They are, above all, selling the allure of the great outdoors, offering their customers technically advanced gear for going off into the wilds with a friend or two. Unlike other billion-dollar sports brands, neither company sells balls or bats. To browse the book is to dive into a world of life-affirming outdoor feats followed by nights around the fire, swapping heroic tales. The book contains lavish colour pictures of people in genial communion with nature. The company’s ethos is encapsulated in Let My People Go Surfing, the memoir-cum-management classic about Patagonia, by the company’s founder Yvon Chouinard – reissued last year in a 10th-anniversary edition, with a new introduction by Naomi Klein. If The North Face aims to appeal to the overachieving weekend warrior, Patagonia is for the slightly more mellow soul who wants to soak up the fresh air and enjoy the view as he ascends a craggy mountain. (“We have actually been approached with partnerships about spacesuits to Mars and things like that,” one publicist told me recently.) The North Face sells the idea of adventure – of pushing limits – whether running long distances, climbing an untried rockface, or sleeping outside at sub-zero temperatures. Central to the brand’s ethos are the professional athletes it sponsors, people not widely known but celebrated in their fields – names such as Karnazes and Pete Athans, who has climbed Everest seven times. Its stores are decorated with huge photographs of people climbing icy peaks and running through meadows. The North Face, a Bay Area-based outdoor clothing manufacturer, sells garments and gear for climbing, backpacking, running, and skiing. Karnazes’s superhuman exertions are sponsored by The North Face, the company that make the kit he wears in his coaching videos. His account of his feats of distance running, Ultramarathon Man, is a bestseller. Karnazes once ran 350 miles in 81 hours and 44 minutes, without stopping to sleep. He has run 50 marathons in 50 consecutive days in all 50 states, and taken part in such extreme competitions as a marathon to the South Pole and a 135-mile race through Death Valley, one of the hottest places on Earth. So began a career as an endurance runner. Embrace the outdoors with confidence, knowing you're wearing the finest outerwear trusted by adventurers worldwide.On the night of his 30th birthday, after a few drinks, Dean Karnazes decided that he would celebrate by running all the way from San Francisco down the coast to the town of Half Moon Bay, a distance of 30 miles. Shop our range of The North Face clothing today and experience the ultimate blend of style, performance, and durability. With their robust construction and high-quality materials, The North Face range is designed to withstand rugged outdoor activities, ensuring long-lasting performance. Invest in The North Face and enjoy clothing and accessories that are built to last. Filled with premium down feathers, these jackets provide exceptional insulation while remaining lightweight, ensuring maximum comfort during cold spells. Stay cozy and warm with The North Face down jackets. With their windproof and waterproof properties, they provide reliable protection in all climates. When the weather takes an unpredictable turn, The North Face coats and jackets keep you prepared and are engineered to shield you from the harshest elements. Choose from a wide selection of The North Face women's jackets and jackets for men, including parkas, insulated jackets and puffer jackets, and stay stylish and protected in any weather. The North Face jackets are renowned for their exceptional craftsmanship and unwavering performance, making them a trusted choice among outdoor enthusiasts and adventurers alike. Some of The North Face's most popular products are their jackets for men and women, which are made with durable fabrics using innovative technologies and designs. Shop high-quality clothing, footwear and accessories from The North Face today.įrom jackets for men and women to shoes and duffel bags, the brand offers something for everyone.
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